The morning brief is how PrestaInsight delivers value. What it actually does is answer the four questions you would ask if you had a quiet hour every morning. Here is what that looks like in practice.
Trends are obvious in hindsight and invisible in the moment. By the time the weekly export shows the bump, the wave has crested and you missed the window where pinning a product to the homepage or queueing a newsletter would have compounded.
PrestaInsight runs a 28-day baseline on every product, category, and manufacturer. Anything above its expected band shows up as a top-riser anomaly card, ranked by magnitude. You read the brief and you have already learned which two SKUs and which one category are pulling weight this week.
Most promotion calendars are vibes-driven. You promote the things you like, the things on sale, or the things your supplier has too much of. None of that is the same as promoting what your shop is actually pulling toward.
The top-riser cards cross-check momentum against stock-on-hand. If a product is selling 22% faster than baseline with 400 units in the warehouse, that is the homepage hero this week. If it is selling 22% faster with 8 units in the warehouse, that is a stock alert and a different decision.
168 units in the last 7 days vs 138 the week before. Stock looks fine at 412 on hand. Worth pinning to the homepage while the trend lasts.
Pin to homepage carousel. Bundle it with the soy candle to lift attach rate.
Stock check: 412 units on hand. Pin to homepage carousel this week.
Ad platforms tell you which ads got clicked. They are bad at telling you which products those clicks turn into repeat buyers. So you keep funding the campaign that drives sessions and you starve the one that drives orders.
PrestaInsight gives you revenue per product, AOV by manufacturer, and repeat-buyer rate by acquisition window. You bring those rankings into Google Ads or Meta and you feed the SKUs that earn their cost back. The ones that do not earn it back, you pause. Same budget, more revenue.
On the busiest weeks of the year you do not have time to open the dashboard. Which is exactly when something breaks. The checkout silently fails. A payment provider blocks orders from one country. A refund cluster runs all morning and nobody notices until the support inbox is on fire.
Six rules run before you wake up. Zero-order alerts, revenue dips with the likely cause attached, refund clusters, AOV slides. The brief lands at 8 a.m. If everything is fine it says so in one line and you go back to whatever you were doing. If something broke, the brief is the first thing you see.
Yesterday at Lampe & Linen: €2,840 in revenue, 44 orders.
One signal worth a look:
€2,840 vs an expected €3,310. The dip lines up with "Linen napkin set, slate" hitting zero stock at 14:20. Replenishment ETA is May 16.
Add an in-stock alert form to the product page so customers come back when it lands.
On quiet days the brief is one line: "All five rules clear. Nothing to action."
The demo runs on a seeded fictitious shop. Everything works: change the period, sort the order table, click into a top product.
