The morning brief is the peace-of-mind layer. One short email at 8 a.m. that names what moved, what to do about it, and whether anything broke overnight. On quiet days it says so in one line and leaves you alone. On loud days it is the first thing you see, before the support inbox catches up.
Below is a real email rendered from the demo shop, "Lampe & Linen". On a day when the napkin set went out of stock, the brief led with the revenue-drop card.
168 units in the last 7 days vs 138 the week before. Stock looks fine at 412 on hand. Worth pinning to the homepage while the trend lasts.
Pin to homepage carousel. Bundle it with the soy candle to lift attach rate.
€2,840 vs an expected €3,310. The dip lines up with "Linen napkin set, slate" hitting zero stock at 14:20. Replenishment ETA is May 16.
Add an in-stock alert form to the product page so customers come back when it lands.
Up from a 22% baseline. The May 8 email about the new candle scents reached 4,120 inboxes; you can see the click cluster in your acquisition curve.
Yesterday's revenue against the trailing 14-day median with a confidence band.
A flat zero with no traffic explanation. Almost always a checkout issue.
Three days of falling average order value. Often a promo over-converting.
A SKU selling materially above its 28-day baseline.
A category running 10%+ outside its expected band.
When returning customers spike. Surfaces the channel that drove them, before attribution catches up.
The aim is "you'd have caught this anyway, if you had time" rather than novelty.
The demo runs on a seeded fictitious shop. Everything works: change the period, sort the order table, click into a top product.
